Local search that fills the schedule for field service companies.
Fieldline
Booked jobs for contractors who need a steady pipeline in Greater Seattle.
SEO, AI search, and ads built to fill your schedule — not inflate vanity metrics.
- Inbound calls worth answering
- A steadier calendar
- Scope built for your trades and area
Built to market — HVAC Plumbing Electrical Roofing Appliance repair Specialty cleaning
Based in Snohomish County. Serving field service companies across the Pacific Northwest.
Our approach
We sell what fills your schedule — not what sounds good.
Growing shops and new crews alike call us for one main reason: more of the right jobs on the books. We handle your local SEO, website, Google Business Profile, AI search, and ads, scoped to how you run jobs.
People set the strategy
People own the plan, the judgment, and the next step. We use AI when it helps, to speed research and drafts. You get scope personalized for your business, not a copy-pasted playbook or a generic package.
Custom to each business
We build around how you run jobs: your trades, service area, site, and priority markets. HVAC is not waterproofing or appliance repair, so this is not a one-template stack. Scope follows your story and where you want more of the right calls.
The calendar is the proof
We care about what hits the schedule. You should know what changed and what booked, without wading through soft metrics that do not fill a truck.
What we offer
Services. Scoped to your business.
From local search to ads to the pages that support them. Scoped to your business, your service area, and the trades you actually run.
Search Patch
One-time find-and-fix for search
When site, profile, or technical issues keep local search from producing calls, we find-and-fix what matters most. Then you’re done. Not a monthly plan.
- Find + fix
- AI search clarity
- Do-next list
Field Search
- SEO
- GBP
- AI Search
Local SEO and Google Business Profile for your trades and service area. Planned work so the right customers can find you.
Job Ads
- Google Ads
- LSA
- Social
Google Ads, Local Services Ads, and social when it fits. You fund spend. We run it for inbound calls and booked jobs.
Call Pages
- Landing
- Click-to-call
- Tracking
Landing page for one service and one area. Like your virtual business card after an ad or map pin. Not a full website.
Field Site
- Website
- Rebuild
New website or rebuild: an online brochure for your trades and area, with a clear path to call.
Open for Jobs
- Site
- GBP
- Ads setup
Launch stack for operators starting up: starter site, Google profile, tracking, and ads setup. You fund spend.
Written Scope
- In / out
- Next
- Paid
Paid snapshot when you don’t know what to buy yet. What’s in, out, and next in writing. Not a free plan dump.
Quick map
- Search Patch One-time find-and-fix when site or search setup is in the way
- Field Search AI search, local SEO, and Google Business Profile
- Job Ads Google, LSA, and social aimed at booked jobs (you fund spend)
- Call Pages Landing page for one service and one area
- Field Site New website or rebuild
- Open for Jobs Launch stack for operators starting up
- Written Scope Paid snapshot when you don’t know what to buy yet
Not sure which service fits? See all services or tell us what you’re dealing with and we’ll point you to the right one.
Process
How it runs
A short call, scope in writing, then we take it from here. You stay in the loop — cadence is set in the engagement, not as a report ritual.
Short call
Trades, service area, what a good month looks like.
Scope in writing
What’s in, out, and done — on the job you buy. Written Scope only if you don’t know what to buy yet.
We take it from here
Search Patch, Field Search, Job Ads, or a project. One focus.
Stay in the loop
You’ll know what’s moving. How often we update is set in your scope.
Fit
Who this is for
In
If your techs work on-site and you need the phone to ring.
- HVAC, plumbing, electrical, roofing, appliance, cleaning
- Home and commercial
- Pacific Northwest operators
Out
If that’s what you’re looking for, we’re not the fit.
- Pure e‑commerce or SaaS
- No field techs
- Brand-only social, no call pipeline
Choose a door
Already on the road, or still opening the doors.
Crews with trucks on the road
Field Search and Job Ads keep the board fuller. If the site is blocking calls right now, that’s Search Patch — not a monthly plan.
Techs opening the doors
Open for Jobs is the launch stack: site, profile, tracking, ads setup. You fund spend. Mentoring without a paid engagement is out.
What you’ll see
Real crews. Real sites. Real search.
Live on: seattleacdoctornaz.com
Site health that holds up
Live on: basement-expert.com
Live on: construction-elite-roofing.com
Live on: ability-tiles.com
Live on: artbrick.info
Fieldline
About
We’re based in Snohomish County, and day to day we help field crews across the Pacific Northwest get more of the right calls.
Digital Marketing Strategist and Small Business Management credentials. Google SEO certified. Project Manager credential for scoped delivery. Every engagement runs like a real project, not a template.
You can’t ignore how fast AI is moving. What fills the gap is people who set the strategy. We use AI to speed the work — research, drafts, checks — not to run the shop for you.
About Fieldline
Short reads
Marketing Guide
Educational reads for operators who are still figuring local marketing out.
AI Can Do the Work. But Is It Doing the Right Work?
The data on 200,000 search results reveals what Google really does with AI drafts.
Read moreWhy doesn’t my website show up on Google?
Search the domain before you rewrite the homepage. An empty result and a lost job search are different problems.
Read moreHow do I show up in Google AI Overviews?
Google can quote a page it can index. There is no extra file, and no promise you will be named.
Read moreOne city page, or a page for the service in that city?
Service pages first. A city page only where you already have the work to prove it.
Read moreShould Google Ads go to the homepage or a page built for the call?
Send the job search to a page about that job. Send your company name to the homepage.
Read moreAre Local Services Ads worth it?
Worth it when the calls match jobs you want, someone answers, and the booked job still leaves margin.
Read moreCommon questions
FAQs
Short answers on fit, how we work, and what we won’t sell.
How does work start?
Short call, then scope in writing on the job you buy — what’s in, out, and done. If you don’t know what to buy yet, that’s optional Written Scope. Otherwise we go straight to named work.
Do I pay for ads separately?
Yes. You fund ad spend. We run Job Ads and report cost per job. Spend is never inside the Fieldline fee.
How long before we see movement?
Search Patch is a defined ticket with a clear done. Planned search and ads take longer — you’ll know what’s moving on the cadence set in your scope. We don’t sell fake timelines or guaranteed call spikes.
Do you guarantee #1 on Google?
No. We don’t sell fake rankings, exclusive leads, or guaranteed job counts.
Is AI doing the strategy?
No. People set the strategy. AI speeds research, drafts, and checks — it doesn’t run the shop.
Do you only work in Greater Seattle?
We’re based in Snohomish County and work with field service companies across the Pacific Northwest. If you run outside that beachhead, say so on the call — we won’t pretend to cover the whole country.
Next step
Start turning local search into booked jobs
Ready when you are — short call, then written scope on the work.