Planned · Local search + GBP
Fieldline
Field Search. Planned work so the right jobs can find you.
Local SEO and Google Business Profile scoped to your trades and how you dispatch. Built to support inbound calls — not a ranking or call-volume guarantee.
- Monthly or defined block
- Written priority list each period
- Not a one-time Search Patch
Based in Snohomish County. Serving field service companies across the Pacific Northwest.
Fit
What “planned” means
A period with a written priority list — execute, note progress, set the next list. Not a one-time fire drill.
Good fit
- You want ongoing local search + GBP
- Site can support discovery (or Patch first)
- You can approve a priority list each period
Not this job
- Broken now and need one pass → Search Patch
- Site is the bottleneck → Field Site
- You only want ads with no organic floor
Done each period
- Priority list for the period executed
- Weekly ops note in plain language
- Next period’s list ready
Scope
What’s in the work
GBP, on-site clarity, technical issues that affect discovery, review system, and AI search folded into the plan — not a separate product card.
Usually includes
- Google Business Profile care
- On-site service/area clarity
- Technical fixes that hurt discovery
- Review system that supports calls
Also
- AI search clarity where it belongs
- Priority list you can finish in the period
- Weekly note — not vanity dashboards
Out
- Ranking or #1 guarantees
- Unlimited backlog each month
- Full rebuild (that’s Field Site)
- Ad spend management (that’s Job Ads)
Process
How Field Search runs
Priority list → execute → weekly note → next period’s list.
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Scope the period Trades, geo, access, and a written priority list you can finish.
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Execute GBP, on-site, technical, and clarity work on that list — not everything forever.
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Report Weekly ops note in plain language. Cost of time against the plan, not vanity rankings.
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Roll forward Next period gets a new list — or we stop cleanly when the SOW ends.
Clear lines
Not Search Patch. Pairs with ads and pages.
Same search trade as Search Patch — planned vs one-time. Often runs beside Job Ads and Call Pages.
vs Search Patch
- Patch = one-time find-and-fix
- Field Search = planned periods
- Many shops patch first, then plan
Pairs with
- Job Ads for paid demand
- Call Pages when landings are thin
- Scope separately or combined in writing
When the site fails
- If the site can’t support search, stop
- Sell Field Site — don’t fake progress on a broken base
Questions
Straight answers
Straight answers about fit, scope, and what to expect.
What is Field Search?
Planned local search and Google Business Profile work for field service shops — findability for the jobs you do, scoped to how you dispatch.
How is it different from Search Patch?
Search Patch is one ticket. Field Search is ongoing or block work with a priority list each period.
Do you guarantee rankings or calls?
No. We work the plan that supports inbound calls. We don’t promise #1 or call volume.
Do I need Written Scope first?
No — not if you already want planned search. Written Scope is optional when the path is unclear.
Can we run Job Ads at the same time?
Yes. Scope them separately or combine in writing. Ads don’t replace the organic floor.
What if our site can’t support search yet?
Start with Search Patch or Field Site. We won’t sell planned search on a foundation that can’t hold it.
Related
What often sits beside this offer
Next step
Start turning local search into booked jobs
Short call. Then Field Search in writing — period, priorities, and done.